A. Formulation of Goals
After you have a general notion that your idea is feasible, it’s time to set some specific goals— decide some clear outcomes you want to reach.
And as in war, the ultimate goal is to “win”.
You want to achieve the objective, complete the mission— whatever that may be.
In order to move on from this stage you must be able to say “Yes” to three questions:
1. Do my goals represent some net positive gains?
2. Are my goals achievable?
3. Are my goals prioritized?
Ideally, you want to achieve maximum gains with minimum effort.
In order to do that, it’ generally the best thing to follow the “path of least resistance”.
Your aim is to capture all the enemy’s states intact.
Thus, your forces are not worn out and your victory can be complete.
This is the crux of the offensive strategy.